Virtue

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Virtue
6-in-1 Styler
C$44.00
(C$44.00 Incl. tax)
out of stock
Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. The perfect go-to for second-day hair and achieving that "undone" finish.
Virtue
6-in-1 Styler
C$44.00
(C$44.00 Incl. tax)
Virtue
Exfoliating Scalp Treatment
C$62.00
(C$62.00 Incl. tax)
in stock
A light, dual-action whipped crème that detoxifies scalp of build-up and impurities while providing residue-free hair conditioning and scalp balancing. The scalp is a catchall for accumulated dirt, sebum, and product debris.
Virtue
Exfoliating Scalp Treatment
C$62.00
(C$62.00 Incl. tax)
Virtue
Full Conditioner
C$54.00
(C$54.00 Incl. tax)
in stock
Virtue Labs Full Conditioner thickens hair without weighing it down. It deeply moisturizes the hair, creating lasting volume, body, and luster.
Virtue
Full Conditioner
C$54.00
(C$54.00 Incl. tax)
Virtue
Full Shampoo
C$52.00
(C$52.00 Incl. tax)
in stock
Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. This extraordinarily lightweight formula helps build volume from the inside out and will continue t
Virtue
Full Shampoo
C$52.00
(C$52.00 Incl. tax)
Virtue
Healing Oil
C$58.00
(C$58.00 Incl. tax)
in stock
Created with all hair types in mind, it’s the ultimate multi-tasker, delivering the shine, softness, and moisturizing you’d expect from a hair oil and the damage repair, strengthening, and environmental protection that only our human protein can provide.
Virtue
Healing Oil
C$58.00
(C$58.00 Incl. tax)
Virtue
Recovery Conditioner
C$54.00
(C$54.00 Incl. tax)
in stock
Virtue Labs Recovery Conditioner is a rich, luxurious conditioner that repairs damaged hair. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability.
Virtue
Recovery Conditioner
C$54.00
(C$54.00 Incl. tax)
Virtue
Recovery Shampoo
C$52.00
(C$52.00 Incl. tax)
in stock
Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple.
Virtue
Recovery Shampoo
C$52.00
(C$52.00 Incl. tax)
Virtue
Refresh Dry Shampoo
C$44.00
(C$44.00 Incl. tax)
in stock
Virtue Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light formula truly cleanses the hair while it enhances scalp health.
Virtue
Refresh Dry Shampoo
C$44.00
(C$44.00 Incl. tax)
Virtue
Refresh Purifying Leave in Conditioner
C$38.00
(C$38.00 Incl. tax)
in stock
Virtue Labs Purifying Leave-in Conditioner is a lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. F
Virtue
Refresh Purifying Leave in Conditioner
C$38.00
(C$38.00 Incl. tax)
Virtue
Refresh Purifying Shampoo
C$38.00
(C$38.00 Incl. tax)
in stock
Virtue
Refresh Purifying Shampoo
C$38.00
(C$38.00 Incl. tax)
Virtue
Restorative Treatment Mask
C$40.00
(C$40.00 Incl. tax)
in stock
Virtue Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes.
Virtue
Restorative Treatment Mask
C$40.00
(C$40.00 Incl. tax)
Virtue
Scalp Treatment Kit
C$126.00
(C$126.00 Incl. tax)
in stock
Redefine scalp health with Virtue’s® groundbreaking Topical Scalp Supplement™, designed to nourish, soothe, and rebalance hair straight from the follicle
Virtue
Scalp Treatment Kit
C$126.00
(C$126.00 Incl. tax)
Virtue
Shaping Spray
C$24.00
(C$24.00 Incl. tax)
in stock
Virtue Labs Shaping Spray is an ultra-lightweight hairspray that gives light, flexible hold while blocking humidity and frizz. The fine mist provides a clean, non-sticky application, adding shine to any hair type.
Virtue
Shaping Spray
C$24.00
(C$24.00 Incl. tax)
Virtue
Smooth Conditioner
C$54.00
(C$54.00 Incl. tax)
in stock
Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with a first-of-its-kind Alpha Keratin 60ku protein, this conditioner acts as a powerful in-shower daily smoothing treatment for hair.
Virtue
Smooth Conditioner
C$54.00
(C$54.00 Incl. tax)
Virtue
Smooth Shampoo
C$52.00
(C$52.00 Incl. tax)
in stock
Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with a first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair.
Virtue
Smooth Shampoo
C$52.00
(C$52.00 Incl. tax)
Virtue
Split End Serum
C$28.00
(C$28.00 Incl. tax)
in stock
a lightweight cream that seals, smooths, & repairs broken ends. Nourishes & protects hair from future damage. Ideal for all hair types, especially heat damage & split ends, Restores the color and vibrancy of fragile hair as it reinforces damaged ends.
Virtue
Split End Serum
C$28.00
(C$28.00 Incl. tax)
Virtue
Texturizing Spray
C$24.00
(C$24.00 Incl. tax)
in stock
Virtue Labs Texturizing Spray is a lightweight texturizing mist and styling spray that instantly adds definition, texture and to your hair. This lightweight styling mist delivers lustrous, healthy shine while infusing hair with immediate, flexible and bui
Virtue
Texturizing Spray
C$24.00
(C$24.00 Incl. tax)
Virtue
Topical Hair and Scalp Supplement
C$72.00
(C$72.00 Incl. tax)
in stock
This highly potent serum floods scalp and hair with nutrients using pure Alpha Keratin 60ku®, B vitamins, peptides, and prebiotic activity. The result: a healthy scalp for strong, vibrant, and youthful hair.
Virtue
Topical Hair and Scalp Supplement
C$72.00
(C$72.00 Incl. tax)
Virtue
Un-Frizz Cream
C$56.00
(C$56.00 Incl. tax)
in stock
Virtue Labs Un-Frizz Cream is a leave-in treatment cream that conditions and smooths hair. It eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft.
Virtue
Un-Frizz Cream
C$56.00
(C$56.00 Incl. tax)
Virtue
Volumizing Mousse
C$48.00
(C$48.00 Incl. tax)
in stock
Virtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining Alpha Keratin 60ku® with Baobab Seed, this lightweight mousse goes above & beyond volume with staying power
Virtue
Volumizing Mousse
C$48.00
(C$48.00 Incl. tax)
Virtue
Volumizing Primer
C$48.00
(C$48.00 Incl. tax)
in stock
Virtue Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with Alpha Keratin 60ku® protein, it allows you to build your dream style while it works to strength
Virtue
Volumizing Primer
C$48.00
(C$48.00 Incl. tax)